A dark, rich liquid is capturing the interest of a whole generation, and is lubricating the wheels of nations all over the world. In addition, it is among the top traded commodities, but there are real concerns that demand could exceed the supply. However, at present it’s enough to satisfy everyone. This isn’t talking about oil or anything, but it’s coffee.
Within India in particular there are more than 200 million cups of coffee is consumed each day. For many, getting their day started without coffee is a must. It doesn’t matter if you’re onto the Dalgona coffee bandwagon (a famous pandemic food) or the standard cup from home Indian coffee enthusiasts have a variety of brews to choose from. vary from traditional filter kaapi brewed in the South to the standard instant powders that are available at local shops. Do you know which is the largest coffee producing state in india ?
Café & coffee culture has become a sensation in the recent past
Coffee is a popular beverage that has made its way to the houses of the young Gen-Zers and millennials across India. According to the Gen Zers, a cup Starbucks coffee is not just an early morning drink, it is a way to make a statement. Gen Z is a generation that has embraced the idea of expressing themselves. Gen Z generation continues to enjoy a trend that’s been around for quite a while and is now: they don’t just want coffee, but also an experience with it.
Here’s what a new breed of coffee drinkers wants from their coffee:
Generation Z and Millennials Gen Z are not only focused on great tasting coffee. Both are interested in knowing what coffee brands they choose to patronize makes positive contributions to the world via social initiatives. It doesn’t matter if it’s the sustainability aspect or community-based projects the need for transparency is what prompts people to support the brand. They also need a narrative that they can identify to, and one which has an unambiguous brand identity which they can advertise through Instagram as well as their cafetiere and croissant. This has led the coffee stores that act as a bridge between brands of coffee and customers to put a lot of money into the creation of an experience via packaging as well as merchandise, and Instagrammable interiors.
Is your coffee Instagram friendly?
Generation Y or Gen Zers have high expectations regarding the consumption of top-quality organic food that’s procured and manufactured environmentally and environmentally sustainable. If it’s going to an establishment for coffee and buying an Americano or a croissant or even a sourdough-based sandwich which they can purchase to eat lunch, this generation of people who drink coffee wants their beverages to be from reliable sources that don’t impact the environment in any way. People are also very particular about the types of coffee mugs. They want their coffee to be presented in specific mugs.
Generation Z is obsessed with buzzwords. Generation Zers can quickly scan the labels on coffee packaging prior to when they invest their hard-earned cash. The catchy words like low-calorie, all-natural, organic, vitamin-enhanced, and other words, are what draw the attention of this generation. There’s a pressure on coffee shops to offer clearly-labeled healthy choices in their stores.
Cold brew is an en vogue
Over the past couple of years, chilled drinks such as the iced coffee, are an instant hit for the younger generation which is driving sales for high-quality specialty coffee drinks. According to research carried out by Millennial Marketing, it was confirmed that:
- Millennials drink twice as much iced tea in comparison Gen X.
- The millennial generation has been instrumental in increasing the demand for cold brew and resulting in an exponential increase in revenues.
- Many younger people favor iced coffee over other alternatives.
It is vital to understand that the rising demand for chilled coffees that are gourmet has also helped fuel the demand for cold brew coffee for millennials as well as Gen Zers. Cold brew, although not a typical drink, tastes cooler and has the use of a slow extraction process (typically 24-48 hours) that makes the flavors of the beans more intense and less acidic jolt and bitter taste which is typically found in a standard cup of coffee. It takes the coffee to the next dimension, moving it from a standard to a artisan or craft drink that works combined with the flavor profile that millennials are looking for. It also focuses on higher-quality ingredients and more flavor-driven experiences.
If you pay focus to Indian coffee around the world The good quality Indian coffee is not as high. It has a smaller part, and isn’t valued enough. Actually, the majority of us don’t know of the fact that India is the sixth biggest exporter of coffee worldwide. A new generation of cafes and retailers aren’t just limiting their offerings to roasting and serving high-quality coffee, but are also committed to giving customers the choice to select their coffee beans and then brew them using different methods. Indeed, many of these are taking things to the next level by arranging events that are centered around coffee. So, it’s likely it’s true that Indian coffee culture hasn’t just fueled discussions about coffee and has also become the focal point of discussion in and of itself.